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Google’s $1 65 Billion Acquisition of YouTube: the Untold Story

Google’s $1 65 Billion Acquisition of YouTube: the Untold Story

As such, the platform offers a wide variety of user-generated and corporate media videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos. YouTube is a video sharing platform where users around the world stream 694,000 hours of content every minute. It has evolved from a website to a mobile app and integrated with other platforms and network television. YouTube has developed features like Shorts, ad-free video subscriptions, and full-length videos. The immense growth in traffic at YouTube created its own set of problems.

Alphabet Inc. (GOOGL) was founded as a search engine company in 1998 under the name Google Inc. Since then, Google has become the world’s most popular search engine, owning 92% of the global search market. In the video, a clearly giddy Hurley and Chen, dressed in blazers, announced the sale and thanked the community of creators. While some YouTube employees were in-the-know about the acquisition, others, like Misty Ewing-Davis, a content moderator, weren’t clued in. The employees expected that Monday would be consumed by the office move, not a life-changing acquisition. Many of the employees were dressed in what Ewing-Davis described as « grubby clothes, » since the team was planning to spend the day figuring out the new seating plan and assembling desks.

  1. Originally titled Backrub, the two then-Stanford University graduate students built the engine in their college dorms, according to Google.
  2. YouTube is now one of Google’s most popular products, with over 2 billion active monthly users, almost a quarter of the world’s population.
  3. YouTube is an online video-sharing platform where you can share, watch, and upload videos.
  4. YouTube earned an estimated US$35 billion in annual revenue until the first half of 2022, with most of its earnings coming from Ad Sales (85%).
  5. From its humble beginnings as a dating app concept to its current status as part of Alphabet Inc., YouTube’s journey has been marked by various vital milestones and innovations, from which we could make the most remarkable ones.

YouTube has had unprecedented social impact, influencing popular culture, internet trends, and creating multimillionaire celebrities. With over 2 billion monthly active users, YouTube ranks as the world’s second most prominent social media platform. However, after the infamous Justin Timberlake and Janet Jackson Super Bowl halftime show incident, the three creators were trying to find that video on the internet, but couldn’t find videos of it on the internet. That was when they realised there was no easy way to share videos online. To serve that need, the three founders changed their concept to a video-sharing platform, and YouTube was born in 2005.

YouTube is an online video-sharing platform where you can share, watch, and upload videos. It is a platform that offers various features, making it a popular platform for creators and users alike. Here, creators can best penny stock trading apps of 2021 upload their video content of any length and format. Based on every video upload, you can also add different annotations and captions and use its other features while uploading the videos to make them rank higher.

The group discussed whether it made sense to look to larger companies for an acquisition, companies who had the resources to negotiate deals and solve infrastructure issues — a company with the « really blunt instrument » of a lot of people and a lot of money, Yu said. One afternoon, the company had a contentious meeting with Universal Music, which was being « very, very aggressive » with YouTube in marking copyright violations of its music, https://www.forex-world.net/currency-pairs/eur-pln/ according to Botha. Later that day, Chen and Hurley made their way to the bar next door to the YouTube office, 3rd Avenue Sports Bar, where they would sometimes go at night to have discussions about the company. They had taken a walk around the block in San Mateo and made a decision. Drummond and Yu, still shaking from the experience, signed the papers and went home, their respective companies celebrating for different reasons.

Rise of YouTube stars and feature trim down (2013–

Alphabet is constantly looking for novel technologies that can enrich its portfolio of businesses. Acquiring smaller companies often eliminates emerging rivals, thus reducing competition for Alphabet. This is one reason Alphabet has faced several antitrust lawsuits filed by the U.S. Alphabet has become one of the world’s largest technology conglomerates, with a market capitalization of $1.78 trillion as of Feb. 3, 2024.

It was launched to the public in December of the same year, where it quickly grew to reach over eight million video views per day. Since its launch, YouTube has greatly impacted how we consume and share information. It has also become a significant platform for creators to share their visual content and connect with audiences.

The YouTube Space has several features, including a video studio, a screening room, and a game room. In April, YouTube started using Google AdSense.[326] YouTube subsequently stopped using AdSense but has resumed in local regions. Alphabet, Google’s parent company, owns several businesses that contribute to its overall success. The company’s acquisitions have been so successful that it has become too influential in its chosen market segments, making it the target of antitrust accusations—some of which were decided in favor of Google’s accusers. Google closed the Fitbit buyout in January 2021 after the deal was first announced in November 2019, adding to its wearable device lineup following its acquisition of the Timex smartwatch technology in 2019.

How Much is YouTube Worth Today?

« I took a hotel room right next to the law firm where I slept an hour or two a night. » « We were negotiating the acquisition prices between Yahoo and Google simultaneously with those rights deals, and we were saying to Yahoo and Google, ‘Look, just assume that we’re going to get those deals done and let’s negotiate accordingly,' » Yu said. « It made Chad and Steve question whether it was worth soldiering on with the company, » he said. « The founders did not intend it to be a place for pirated content, » according to Roelof Botha, who had worked with the YouTube founders years earlier at PayPal and pushed his firm, Sequoia Capital, to invest in YouTube. « From the get-go, we worked with the legal team and started to build a content moderation team. As soon as you let things like that happen, that drags down the site. If you let that stuff filter through, it will just take over like a cancer. »

YouTube, the world’s leading and largest video-sharing platform, has come a long way since its birth in 2005. Acquired by Google in 2006, it has grown over its journey into a global phenomenon. Today, it has billions of users and significantly impacts content creation, consumption, and monetisation. From its humble beginnings as a dating app concept to its current status as part of Alphabet Inc., YouTube’s journey has been marked by various vital milestones and innovations, from which we could make the most remarkable ones. Users were able to add text boxes and speech bubbles at any desired location and custom sizes in various colours, and optionally with a link and short pausing, allowing for interactive videos. In February 2009, the feature was extended to allow for collaboration, meaning uploaders could invite others to edit their video’s annotations.[56][57][58] On May 2, 2017, annotations were locked from editing, and on January 15, 2019, they were entirely shut down.

One last chance for Google

Acquiring Waze was one way to eliminate competition, but Google also saw Waze’s traffic-updating features as novel enhancements to Google Maps. Looker, founded in 2011 by Lloyd Tabb, helps companies to easily extract and analyze data. Most legacy business intelligence systems at the time required users to have engineering and programming expertise to extract data and analyze it. Looker simplified the process by taking programming queries and modifying them to read more like natural languages, such as English. This allowed users to perform data analytics without having to « speak » code. The deal closed after antitrust regulators in the European Union approved the acquisition with conditions directed at protecting users’ health data and preserving competition in the sector for wearable tech.

Because of the platform’s growth, Google saw YouTube as an excellent opportunity to make it their official video uploading site. Alphabet Inc. was formed in 2015 when Google reorganised its businesses. The reorganisation was designed https://www.topforexnews.org/news/canadian-dollar-daily-forecast-and-predictions/ to make it easier for Google to focus on its core businesses, such as search and advertising. Alphabet Inc. also allows Google to experiment with new industries, such as self-driving cars and artificial intelligence.

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